Start with inventing a product that is for the crazies, for the dreamers and for the creatives.
Then build an ecosystem around that product so if someone uses one of your products their friends must use your products in order to work efficiently.
Then come out with a new model of a previous product.
Then remove the headphone jack and send these along with your product.
These are tedious for your customers to use as they cannot charge and listen to music at the same time.
No problem, we have a solution which is more magical than ever.
The answer is you leave them no choice, only an empty wallet.
Does this type of organizational behavior create promoters or desserters?