So, I published a 50 minute in depth YouTube video today on Grow With Shivam channel.
The aim was to go deep and talk about my journey as a YouTuber, lessons learnt, making money and everything else that a beginner will need to start on YouTube.
The average watch time is 2 minutes. Usually people run videos at 1.5x speed but when the video itself is 50 minutes long even a 1.5x speed is not going to get you done within a minute.
This shows us that more than 99% of the people in this world have reducing attention spans, reduced patience and do not want to learn stuff in depth.
Here in lies our opportunity.
Since maximum people are not interested to go in depth or to be patient with the process there is literally 0 competition for people like us.
0 competition for people who want to build their own category in whatever they want to do. Instead of fighting others in a pre-existing category it is better to create one of our own.
This is also a classic business strategy thing that we use and the technical term that everyone uses for this is the Blue Ocean Strategy.
There is practically 0 competition when it comes to “long form business, marketing and finance videos in English for the Indian audience”
So naturally I am going to tap into this and be one of the few creators doing this in India.
Now of course the size of my potential audience will be much smaller, maybe across India there are like 100k to 200k people interested in such content as of now.
That is just fine, more than enough people. Even if there were 1000 people who would listen to such content from start to end I would still do it because those 1000 people are my perfect audience and I have literally 0 competition to reach them.
Take the 0 competition path to success, create your own category!